Do A Little Design? Help Princeton Out (Unofficially)

Adam Cleaveland’s decided to do a little contest for all you designers. He’s giving out prizes to the top three people who can come up with the coolest new logo for Princeton Seminary. It’s not that Princeton has asked anyone to do this, but it does sound like fun.

Cleaveland says,
“Your challenge is to redesign the Princeton Theological Seminary logo. I’m sure they won’t actually use your redesign, although I’m sure that someone from the seminary will find this post and who knows – maybe you’ll be famous. But I hope that you’ll consider entering the challenge. Go look around the seminary website, try to get a feel for the mission of the school, and pretend like you were hired by the seminary to create the new logo.”

If you’re interested in giving it a shot, or seeing what cool prizes he’s offering head over to his site now.

Great idea Adam, now I’d like to know when do we do this for Fuller?

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2 responses to “Do A Little Design? Help Princeton Out (Unofficially)”

  1. What?! Fuller has a great mark – and (for the most part) a great identity system! The purple and gold are everywhere – from their letterhead to signage on campus, even to the flags marking the finish of the Fuller 5k. Crafting identity is more than a logo, it’s in the implementation as well. Whether or not you like it, at least you know it’s Fuller…

    Not sure about the contest idea (if you’ll allow me to continue to be cynical…sorry!). That approach to a design solution, especially in a non-design environment like a seminary, usually means they don’t want to pay for a real designer. That said, it worked for Nike who got their swoosh from a design student for $35. Ouch.

  2. I see your point Kristin, and some others have expressed similar concern. I think Adam just had in mind doing something fun, and after hearing a lot of concerns he even added a legal disclosure on his post. I think it basically comes down to whether one wants to make a simple logo that would be worth the prize allotted. Otherwise, you’re right this wouldn’t constituted actually payment for a real design.